The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers. Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present: Websites and SEO content Blogs Internet banner ads Online video content Pay-per-click (PPC) advertising Email marketing Social media marketing (Facebook, Twitter, LinkedIn, etc.) Mobile marketing (SMS, MMS, etc.) This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time. Why digital marketing? First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, ...
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