Starfresh Digital Marketing

One of the reasons we’re so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From pay-per-click and SEO services to social, content, and PR, we work together to ensure our clients see the best results across every campaign through integrated internet marketing strategies. At Starfresh , efficiency and results are the name of the game.

The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers. Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present: Websites and SEO content Blogs Internet banner ads Online video content Pay-per-click (PPC) advertising Email marketing Social media marketing (Facebook, Twitter, LinkedIn, etc.) Mobile marketing (SMS, MMS, etc.) This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time. Why digital marketing? First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, ...

Digital marketing  is the  marketing  of products or services using digital technologies, mainly on the  Internet , but also including mobile phones,  display advertising , and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as  search engine optimization  (SEO),  search engine marketing  ( SEM ),  content marketing ,  influencer marketing , content automation, campaign marketing,  data -driven marketing, e-commerce  marketing,  social media marketing ,  social media optimization ,  e-mail direct marketing ,  Display a...

PC or Pay Per Click is one of the most effective forms of online marketing as it brings instant traffic and facilitates business outreach to its customers. A PPC campaign drives targeted traffic to the business website and perks up the conversion rates for higher revenues. This paid form of online advertising is acclaimed for delivering faster results in comparison to techniques such as SEO and social media marketing. However, it requires in-depth understanding to craft a high-performance PPC campaign. From choosing the right keywords to putting them up at the right places, and making compelling landing pages, a lot is involved.

Even as SEO and SEM make the most critical elements of a digital strategy, sending direct mails to the customers continues to be the best way to connect with them. Email marketing , therefore, remains an integral part of a successful online marketing campaign for any business. These emails could relate to promotional ads, new launches, discount offers, and more. By sending personalized or group emails to existing and potential customers, a business can promote its products as well as expand its customer base. An email campaign can unleash countless opportunities for a business and build it into a brand.

As social media becomes the one of most influential marketing channels today, businesses realize the need for establishing themelves strongly on the various channels. Social media marketing is an effective marketing strategy that harnesses the power of social channels to increase engagement, boost sales, and build your business brand. It enables a business to capitalize on the popularity of platforms such as Facebook, Twitter, Instagram, Google+, YouTube, and more. With the effective use of content across these channels, the business gets the opportunity to generate interest in its products and services and engage the customers as well. Overall, it strengthens the brand and builds customer trust and loyalty for the long run.